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What’s ahead for marketing in 2023

Over the years post Covid, we have seen a major transformation in the conventional marketing methodology adopted by businesses and organizations. 

Nowadays marketing has a major background in social media and economic influence. A marketer that is more focused on marketing in small towns like Macon in Georgia is more focused on a hybrid marketing trend that includes a mix of both conventional marketing and digital marketing. An advertising agency in Macon Georgia says that today’s consumers are more knowledgeable, and tech-savvy than before therefore there require a need for advanced marketing channels to work it across and not just rely on the traditional marketing approaches.


Some of the top marketing professionals see this trend as a great opportunity to get the best out of their marketing plan in small towns where consumer spending power is less and technological expansion is also limited. Marketing gurus all over the USA are looking for advanced marketing channels with the collaboration of conventional and modern marketing channels to boost their marketing campaigns.

They are looking toward a future where smart hybrid marketing leads to a deeper connection with consumers and brands.

According to Gartner, a leading market research agency by 2025, AI is completely going to rule the marketing world with advanced features on offer. By 2025 there world more than 75% of marketing functions shall be based on artificial intelligence and more people will be using AI in their daily lives. 

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