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Is Billboard Advertising Dead

In one word the answer will be no. You still see numerous billboards on the roads of Macon. The large billboards are effective even in this age of digital advertising. Let’s see some of the instances where billboards can be a great option for advertisement:

Brand awareness

Billboard advertising in Macon can serve as a great awareness builder. Those who spend a considerable amount of time in their vehicle each day while commuting, you can reach them through billboards. It is hard to miss the big billboards. And it is one place where digital means is not the primary attention grabber. 

Billboards are usually for quick reads and therefore should not contain too much information. If it is about branding and awareness, billboard advertising is a great option. If you want to convey a lot of information about your service and product it is better to avoid billboards. 



Reach target audience

When you are opening up a brick and mortar store and your primary target is a small town or suburb folks, consider putting up a billboard in the neighbourhood. Though digital advertising is now everywhere, those staying away from metros have not adapted to it yet. 

You can hardly expect the impact if you use the leftover budget from the digital advertisement in billboards. To get the best of both the worlds, you need to have an integrated marketing campaign. 

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Comments

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