The world of advertising has changed hugely over the space of just a few years. With new technologies gaining importance almost every day, the consumers do not have time to go through the newspaper adverts or look up at billboards any more. The eyes tend to be focusing below at their mobile devices more often than not. So, it is important that you keep the modern habits of the present generation in mind while contemplating billboard advertising Macon.
How to create an impact via billboards today
- Less Said In Few Words - The powers of words still remains huge. However, you need to get the message across in the shortest time possible. Forget writing long paragraphs and try to say everything within just about half a dozen words.
- No Distractions – Go for tasteful graphics and words that make sense but do not divert the attention to something else. Nubile starlets or popular celebs on billboards may not always be as effective as you had imagined. So do not attempt to distract your audience, hold their attention instead!
- Numbers Matter – Advertising is not going to work if you plan to have a single billboard put up at a strategic point though. Invest in several and use one at every street corner or major crossroads in the area you wish to sell your product.
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